CROLabs

We built CROLabs because too much of conversion optimization still feels like manual project management. You come up with an idea. Build the test. Split the traffic. Watch the dashboard. Wait for significance. Ship the winner. Then start all over again. Today, we’re taking a big step toward removing that grind with a major upgrades, we call AI-managed labs or AI-managed variants, our move toward hands-off CRO. Give CROLabs a page and a goal. The AI will: • Generate a backlog of test hypotheses • Organize and run them in sprints • Promote winning variants into the new baseline • Record what it learned from every experiment • Plan the next tests based on those results You get a live view of what’s running, what’s coming next, and how each experiment performed, without having to build every test yourself. Together, these upgrades mean less setup, faster decisions, and a CRO program that keeps getting smarter over time. This is the product we wanted when we started CROLabs: not another testing tool, but an optimization system that actually does the work with you. We’d love to put it in the hands of more founders and growth teams. Try it on your next lab, or reach out and we’ll personally help you set up the first one.

We built CROLabs because too much of conversion optimization still feels like manual project management. You come up with an idea. Build the test. Split the traffic. Watch the dashboard. Wait for significance. Ship the winner. Then start all over again. Today, we’re taking a big step toward removing that grind with a major upgrades, we call Smart Traffic Instead of splitting visitors evenly and waiting, Smart Traffic continuously sends more traffic to the better-performing variant. It uses statistical models to identify a winner as soon as the evidence is strong enough, based on the confidence level you choose: • Quick: 90% • Balanced: 95% • Thorough: 99% It also enforces a minimum run time, so short-term swings like time of day don’t create false winners. This is the product we wanted when we started CROLabs: not another testing tool, but an optimization system that actually does the work with you. We’d love to put it in the hands of more founders and growth teams. Try it on your next lab, or reach out and we’ll personally help you set up the first one.