FairCreator
Brands overpay TikTok creators 17x. I built a fix
Details
- Follow on
- @faircreatorappLinkedIn
- Use Cases
- Analytics & ReportingData Analysis
- Target Audience
- MarketersAgenciesSmall Businesses
- Platforms
- Web
About FairCreator
I work with TikTok influencers for a marketplace, and I kept running into the same problem — every analytics tool prices creators using average views. Sounds reasonable, right? Except TikTok doesn't work like that. One creator I was evaluating had 49 videos at ~30K views and 1 viral hit at 5M. The "average" said 129K. The median? 30K. The brand almost paid 4x more than they should have. This happens everywhere. I ran the numbers — averages can inflate pricing up to 17x on TikTok because of how the algorithm distributes virality. So I built FairCreator to fix this: → Median-based analytics that show what a creator actually delivers, not their best day → Fair Price Calculator so you know what a collab should really cost → Simple CRM to manage deals from outreach to payment → Chrome Extension to see real stats while browsing TikTok Right now it's just me, bootstrapped, ~$200/mo budget. MVP is live, working on SEO and getting first paying users. Would genuinely appreciate feedback from this community — especially if you've worked with influencers or built pricing tools. What am I missing?
Product Insights
FairCreator provides median-based TikTok analytics and a fair price calculator to help businesses avoid overpaying for influencer collaborations due to skewed viral data. The platform combines these data analysis tools with a simple CRM and a Chrome extension for real-time browsing stats.
- Uses median-based analytics to provide a realistic view of creator performance instead of inflated averages.
- Integrated Fair Price Calculator helps standardize influencer campaign costs.
- Includes a Chrome Extension for accessing performance metrics directly on the TikTok platform.
- Combines data analysis with CRM functionality to manage the full influencer outreach lifecycle.
Ideal for: Marketers, agencies, and small businesses who need to accurately value and manage TikTok influencer partnerships without overextending their budgets.
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Comments (1)
Solo founder here. Built this after seeing how broken influencer pricing is. One stat shift (median vs average) changes everything. Early stage, would love honest feedback from fellow builders here!