friction AI

friction AI

Track and win AI visibility across AI platforms

C
@camilla
Published on Mar 15, 2026
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About friction AI

friction AI helps you understand if AI models recognise and recommend your brand over your competitors. You can monitor your recommendation rate across leading platforms including ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. This AI visibility platform allows you to identify gaps in your AI presence and implement strategies to win the recommendations that drive sales. By tracking your performance in the evolving landscape of AI-driven search and discovery, you can ensure your products are the ones being consistently suggested to potential customers. friction AI gives you a 360 brand audit, the option to track and monitor your own custom prompts, along with a competitive deep dive.

Product Insights

friction AI provides marketers and growth hackers with a web-based analytics platform to monitor brand recommendation rates across major AI systems like ChatGPT, Claude, and Gemini. It synthesizes brand visibility data into competitive deep dives and 360-degree brand audits.

  • Multi-platform monitoring across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
  • Custom prompt tracking allows specialized monitoring of brand presence in AI-driven discovery.
  • Competitive deep dives provide data-driven comparisons of recommendation rates between brands.
  • Offers a 360-degree brand audit to identify gaps in AI platform visibility.

Ideal for: Marketers, Founders, and Growth Hackers seeking to optimize brand visibility and recommendation rates within common AI search and discovery platforms.

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