Nook

Meta, Google, and Amazon between them. The top ten own nearly 80%. Digital advertising is a winner-take-all game by design, and it gets more concentrated every year. The auctions, the algorithms, the targeting, the minimum spend tiers, everything in modern adtech is built for one type of customer: someone with millions of dollars to spend and millions of users to acquire. Meanwhile, there's a real movement of people actively choosing independent creators over big platforms. Newsletters over algorithmic feeds. Indie apps over Big Tech defaults. Small shops over Amazon. The audience exists. What doesn't exist is a way for independent creators to send that audience to each other. Nook is that. A network where indie creators recommend each other's work through a small widget on their sites. If you're building something independent, join the first wave!