Pengo

Pengo

Trade show exhibitor lists scored against your ICP

anirudhprapachi
@anirudhprapachi
Published on Oct 26, 2026
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Freemium from $39
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About Pengo

Pengo is event intelligence for teams that sell at trade fairs. It reads a fair's entire exhibitor list, finds the people working each stand and speaking on the agenda, and scores every company against your ICP with a written rationale you can check. What it does - Reads the full exhibitor directory, not the first page. Paginated portals, JavaScript floor plans and PDF listings are followed to the last entry, and a partial read is never sold as a complete one. - Profiles every company on the list: what they sell, headquarters, size band, website. - Finds attendees per booth plus the published agenda, with the session and role each person is there for, and a source page for every name. - Scores each company 0 to 100 against your ideal customer profile, with the reasoning and the sources behind it. - Pushes selected companies and contacts straight into HubSpot or Attio, or into Instantly or Salesforge, without overwriting fields your team already owns. - Exports to CSV, and answers over a REST API and an MCP server so your own agents can query a fair directly. What makes it different - Priced per fair, in one press, by size band. No per-seat licence and no annual contract to find out whether a fair is worth attending. - Facts are shared, judgment is yours. Exhibitor lists and agendas are established once and reused; scores and notes never leave your account. - Every finding carries a citation. Email addresses are kept only where a page actually printed one, never guessed from a name pattern. - You buy a fair, not a subscription tier that gates the fair you need. What you get out of it - A ranked walk list before you land, instead of a week of manual research per event. - The 20 stands worth your reps' time out of 2,000, with the reason each one made the cut. - Named people per booth, so outreach goes to someone specific rather than an info@ address. - Your CRM populated with the fair, the stand, the hall and the role, ready for a sequence.

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