
Selvra OS
Google Ads profit optimization for Shopify
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About Selvra OS
A 4x ROAS campaign can still be losing you money. Here's the math most dashboards skip: at a 15% margin, a campaign needs roughly a 6.7x ROAS just to break even. Most run at 3-4x and get called wins. They're not. Selvra OS shows the number ROAS hides: real profit per campaign, calculated from your actual Shopify costs against your Google Ads spend, confidence-scored so you know exactly how much to trust it. Most POAS tools stop there. Selvra doesn't. Every losing campaign comes with the fix already worked out, a budget cut, a pause, a negative keyword, a bid adjustment, reasoning included. Approve it in one click. It executes automatically. No manual re-entry, no second tab open in Google Ads. A Daily Brief every morning. Action History for proof, not promises, tracking real profit impact for 7 days after every action so you know it worked, not just that it ran. Setup takes minutes, not months: connect Shopify and Google Ads, and every campaign gets scored by confidence straight away, estimated at first, approximate once your product costs sync, verified once they're confirmed. You're never staring at a number with no idea how much to trust it.
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