SOCIALFUEL

Find and decode any brand's winning ads in 90 seconds. ## The problem we built this for I run an ad agency. Every winning ad our competitors ran was sitting there in public, and we still couldn't tell you *why* it worked. Reverse-engineering one properly meant stitching together the Meta Ad Library, screenshots, guesswork and a lot of hours. Then you'd brief creative off a hunch anyway. So we built the thing we wanted. We used it on our own client accounts first: one brand went from 2.06x to 6.39x ROAS in a week, purely off better creative decisions. Another one of our brands we took (at launch) to some creatives giving us a 9.38 ROAS on a brand new Meta pixel on cold traffic. Then we opened it up. ## Search Search any brand or keyword across hundreds of thousands of live ads on Meta, Instagram, Google and TikTok. You get every ad a brand is running in one view, ranked by how long each has been live, so the proven winners rise to the top at a glance. Longevity is the closest thing to public proof that a creative converts, because nobody keeps paying to run an ad that doesn't. ## Decode Open any single ad, or a brand's entire campaign, and get the strategy behind it in seconds: - **Hooks** — the opening doing the heavy lifting, and why it stops the scroll - **Transcripts** — the full spoken script of any video ad, timestamped and ready to copy - **Psychology** — the persuasion levers at work, from authority and curiosity to scarcity and social proof - **Creative score** — 100 points across hook power, copy persuasion, emotional impact and CTA effectiveness, each with a written rationale - **Audiences** — who the ad is built for, and where it sits in the funnel ## Act Download the whole campaign strategy as a client-ready PDF and share it with your team, so your next round of creative gets briefed from decoded evidence instead of opinion. Add any brand or keyword to a watchlist and SOCIALFUEL keeps scanning, flagging every new ad they launch. ## Who it's for Founders running their own paid ads. Media buyers who need winning angles fast. Agencies juggling multiple client accounts. Ecommerce and DTC operators. In-house marketing and creative teams briefing better work. ## Getting started Free to start at socialfuel.io. No credit card, no ad-account connection, no API key. Paste a brand name and you're decoding in under two minutes. Pro unlocks unlimited searches and always-on competitor tracking. Happy to answer anything about how the decoding works, or about building a product inside an agency.