Pitch Ponies

Most startup content is invisible. Blog posts get skipped, feature announcements get scrolled past, and "authentic brand storytelling" usually means another founder selfie. Pitch Ponies takes a different approach: it gives your brand a recurring cast of comic characters and turns your marketing into an ongoing strip. Recurring characters do what ordinary content can't. A post gets scrolled past; a character gets recognized. Episode #14 gets read because episodes #1–13 built the habit. That's the mechanic behind Marketoonist and Work Chronicles — and Pitch Ponies makes it available to any founder without hiring a cartoonist. What it does: Creates a consistent character universe for your brand (your product, your customers, your industry's daily absurdities) Generates comic strips with those characters — same cast, every episode Publishes directly to your WordPress or Wix site Outputs social-ready formats for LinkedIn and X Who it's for: solo founders, indie hackers, and small agencies that need to stand out without an ad budget. We use it on ourselves: every comic we publish is made with our own plugin — including the comic book telling the true story of two software veterans in Auckland, New Zealand trying to get a startup noticed from the bottom of the world. If our strips don't make you want the next episode, don't install it. Founder story blurb (PeerPush is build-in-public culture, so this section pulls weight): After 20+ years building software for other companies (SAP, Cisco, startups), we kept hitting the same wall — building was the easy half; getting noticed was the expensive half. Pitch Ponies started as a card game about startup life at our kitchen table. When we turned our struggles into characters, people finally leaned in. So we productized it. Use-case / audience tags to select: content marketing, social media, brand storytelling, WordPress, Wix, indie hackers, solopreneurs, founders, marketing agencies.