The GTM Co-Founder

The GTM Co-Founder

Open-source GTM playbook for dev tools and AI products

rubyettecornizi
@rubyettecornizi
Published on Sep 21, 2026
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About The GTM Co-Founder

The GTM Co-Founder is an open-source playbook designed for those responsible for taking developer tools and AI products to market. It serves as a strategic resource for founders, first go-to-market hires, and founding account executives, offering critical insights into positioning, acquiring first users, managing launches, and establishing pricing models. The guide acts as an objective advisor for teams navigating the complexities of technical product growth.

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