
The Only Billboard
Drummond Hearing is live. Next takeover: $4.
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About The Only Billboard
The Only Billboard is a public web experiment with one live advertising slot. Drummond Hearing became the third paid advertiser on October 2, 2026 after a $3 takeover, following RELVE ($1) and Brick500 ($2). Both earlier owners stay in permanent public History. The next buyer pays $4 to replace the current ad; every takeover raises the next price by $1. A placement stays live until the next takeover, not for a fixed rental period. Traffic, clicks, sales, and future takeovers are not guaranteed.
Product Updates (8)
Three paid takeovers, three different things worth checking
The third paid takeover put Drummond Hearing on our single live billboard for $3 on October 2. The next takeover is still $4; there has not been a fourth paid takeover. Before considering a claim, inspect three different things: the current creative on the live board, the previous advertisers in public History, and the takeover rules on the claim page. A low price alone does not answer how the placement works. RELVE ($1) and Brick500 ($2) stay in History after replacement. The live slot ends at the next takeover, not after a promised number of days. No traffic, clicks or sales are guaranteed. The useful question is not whether $4 sounds cheap, but whether this public sequence is something you want to participate in. Explore first: https://theonlybillboard.com/
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Now live on JunkStartups: another place to inspect the experiment
Our free JunkStartups listing was approved on October 5 and is now public: https://junkstartups.com/startups/the-only-billboard This is a distribution milestone, not another ad sale. The paid sequence is still RELVE at $1, Brick500 at $2, and Drummond Hearing at $3. Drummond Hearing remains the live advertiser; the next takeover is $4. What makes the project different is inspectability: one live slot, a visible takeover price, and public History for previous advertisers. A new buyer replaces the live ad rather than adding another logo to a grid. Live time is not fixed, and traffic, clicks and sales are not guaranteed. If you explore the listing or the board, we would especially value feedback on whether that trade-off is clear before checkout. The actual board and History are at https://theonlybillboard.com/
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After the third paid takeover: advertisers can now add an optional X account
Drummond Hearing became the third paid advertiser on October 2, taking over our only live billboard slot for $3. RELVE ($1) and Brick500 ($2) remain in public History; the next takeover is $4. That real participation prompted a small product improvement: the claim form now includes an optional X account field. Advertisers can leave it blank, enter a handle, or provide an X profile URL. The account is stored with the ad and available in the admin live-ad and History details, so we can more easily identify the right advertiser account when sharing future takeovers. The core experiment is unchanged: one live ad, one owner at a time, previous owners in public History, and the next price rising by $1 per takeover. There is no guaranteed traffic or fixed display period. See the current billboard and the claim form at https://theonlybillboard.com
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Third paid takeover: Drummond Hearing is live
On October 2, 2026, Drummond Hearing claimed The Only Billboard for $3 and replaced Brick500 on the single live ad slot. The paid sequence is now RELVE ($1), Brick500 ($2), and Drummond Hearing ($3). Both earlier owners remain in permanent public History. The next takeover costs $4; it replaces the live ad rather than adding another slot. The live placement lasts until the next takeover, not for a fixed rental period. Traffic, clicks, sales, and future takeovers are not guaranteed. See the current board and public History at https://theonlybillboard.com/
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What a takeover changes—and what stays
A practical guide for the next buyer: the $3 claim replaces Brick500 on the single live billboard; it does not create a second ad slot. Brick500 then joins RELVE in public History, and the following price becomes $4. The live placement lasts until another takeover—not a fixed rental period. Two paid claims have happened so far. Traffic and future takeovers are not guaranteed. See the current board and History at https://theonlybillboard.com/
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The $3 takeover is now the next public step
Two real buyers have established the sequence: RELVE at $1, then BRICK500.COM at $2. The next owner pays $3, replaces the live ad, and sends BRICK500.COM into permanent History. The experiment is now testing whether a third buyer values the live attention, the permanent record, or both.
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Two paid takeovers are now in the public record
RELVE claimed the first live slot for $1. BRICK500.COM replaced it for $2 and remains live. The next takeover costs $3. Each new owner replaces the ad while every former owner stays in permanent History. The system now has two verified buyer events instead of a launch promise.
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Second paid takeover: BRICK500.COM is live
BRICK500.COM replaced RELVE for $2 and now owns the live billboard. RELVE remains in permanent History, and the next claim costs $3. One billboard, one current owner, public succession.
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