Truleado

**Truleado** is an all-in-one influencer marketing platform specifically designed for **agencies** to streamline their entire creator management workflow. It serves as a centralized workspace that replaces messy email chains and fragmented tools with a professional, end-to-end system for managing multiple clients and influencer campaigns. ### **Core Functionalities** * **Creator Discovery:** Access to a database of millions of verified influencers across major social platforms. Users can filter by audience insights, engagement metrics, and unlock direct contact details. * **Campaign Management:** Built-in tools to create detailed briefs, manage multi-stage approval workflows, and track execution from kickoff to content delivery. * **Client & Creator Portals:** * **For Clients:** A secure, branded portal where they can review and approve content without seeing the agency’s internal operations. * **For Creators:** A dedicated space for influencers to view briefs, submit content, and manage their relationship with the agency. * **Automated Reporting & Analytics:** Real-time tracking of campaign performance (pre and post-launch). The platform can generate one-click ROI reports for clients. * **Financial Management:** Handles budget allocation, expense tracking, and creator payments. It includes multi-currency support and automatic FX conversion for global campaigns. ### **Key Benefits for Agencies** * **Scalability:** Allows Account Managers to handle multiple clients and unlimited campaigns simultaneously while keeping data strictly separated through role-based access. * **Collaboration:** Features "Smart Team Collaboration," ensuring that different roles (Managers, Operators, Clients) only see the information relevant to them. * **Security:** The platform is enterprise-ready, offering SOC 2 compliant infrastructure and full audit logs. * **Speed:** Truleado markets itself as being "live in under 5 minutes," allowing agencies to set up their workspace and begin discovering creators almost immediately. ### **Best For:** Marketing and advertising agencies that need to move away from manual spreadsheets and email-based approvals to a professional, data-driven influencer management system.