Unbias Labs

Unbias Labs

Measure cognitive friction to scale conversion rates

M
@marcello
Published on Apr 20, 2026
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Pricing
Freemium
Platforms
Web

About Unbias Labs

Unbias Labs helps you stop guessing why users bounce. By using behavioural science, you can audit your digital funnels or landing pages to identify cognitive friction. This scientific approach allows you to optimize user experience and effectively scale your conversion rates (CRO) based on human behavior data rather than assumptions.

Product Insights

Unbias Labs is a web-based UX audit tool that applies behavioral science to identify cognitive friction in digital funnels and landing pages. It provides a freemium model for optimizing conversion rates through human behavior data and scientific analysis.

  • Utilizes behavioral science to audit digital funnels and user onboarding flows.
  • Provides a freemium pricing model accessible for various company sizes.
  • Focuses on data-driven conversion rate optimization for web platforms.
  • Supports multiple use cases from landing page analysis to product marketing.

Ideal for: UX Researchers, Growth Hackers, and Product Managers who need to reduce user bounce rates on landing pages and web funnels using behavioral science.

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Comments (3)

M
@marcello

For those interested, I have added a freemium option recently, go test it our

chaudharyarun5797
@chaudharyarun5797

Measuring cognitive friction to scale conversion rates is a clever approach to CRO. Instead of guessing why users drop off, understanding the mental effort your UX demands gives you a much clearer path to optimization.

M
@marcello83

@chaudharyarun5797 Thanks, and it's not based on random data, it uses a database of biases and how they affect each block of a website that I built over 15years of testing at HSBC, Sky, Pizzahut and more

M
@marcello

You aren't losing sales to bad button colours; you're losing them to invisible cognitive friction. Unbias Labs diagnoses the psychological leaks in your funnel.