Unbias Labs
Measure cognitive friction to scale conversion rates
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@marcello
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Unbias Labs helps you stop guessing why users bounce. By using behavioural science, you can audit your digital funnels or landing pages to identify cognitive friction. This scientific approach allows you to optimize user experience and effectively scale your conversion rates (CRO) based on human behavior data rather than assumptions.
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now that's very interesting, gotta have to bookmark the website to make sure I won't miss the launch! Thanks! Good luck!
Comments (3)
For those interested, I have added a freemium option recently, go test it our
Measuring cognitive friction to scale conversion rates is a clever approach to CRO. Instead of guessing why users drop off, understanding the mental effort your UX demands gives you a much clearer path to optimization.
@chaudharyarun5797 Thanks, and it's not based on random data, it uses a database of biases and how they affect each block of a website that I built over 15years of testing at HSBC, Sky, Pizzahut and more
You aren't losing sales to bad button colours; you're losing them to invisible cognitive friction. Unbias Labs diagnoses the psychological leaks in your funnel.