38 Semrush Alternatives (2026)
https://www.semrush.com38 alternatives listed35 of 38 are SEO & Content Marketing22 of 38 free or freemium
All alternatives to Semrush
Get AI to recommend you and generate autopilot leads
Rocketito helps businesses become visible in the new way customers are searching online through AI tools like ChatGPT, Gemini, and Perplexity. Today, your potential clients are no longer just Googling. They’re asking AI for recommendations, solutions, and trusted providers in your industry. If...

Verified growth audits and EEAT scores for SEO.
TrustGrowth is a continuous growth engine for brands that want a repeatable way to turn scattered evidence into better growth decisions. It starts by measuring signals across eight growth pillars. It then diagnoses what matters, prioritises the next actions, builds a plan, and keeps meaningful...

Measure AI visibility from top to bottom of the funnel
TofuBofu measures brand visibility across major AI platforms, including Google AI Mode, ChatGPT, Claude, Perplexity, and Gemini. Designed for B2B teams, it tracks whether generative AI models name your brand or select it as a top choice. The platform focuses on Answer Engine Optimization (AEO) and...

Brand presence intelligence for the AI era
DataEase AI acts as a brand presence intelligence layer designed for the age of generative search. The platform monitors what leading LLMs say about specific brands and categories to ensure your company appears in the answers provided by AI engines. By making brand information legible to AI models...

Track brand visibility across nine AI engines
CrunchJunkie is two platforms in one: AI visibility tracking (GEO) and automated, white-label marketing reporting - for agencies and in-house teams who don't want to pay for, and stitch together, two separate tools. AI VISIBILITY (GEO) Your customers now ask ChatGPT, Gemini, Perplexity and Google's...

UseWok Helps AI Find, Understand, and Recommend It.
Make your SaaS easier to find, understand, and evaluate More buyers now use AI assistants and search engines to discover and compare software. Yet many strong SaaS products remain difficult to evaluate because their public information is incomplete, inconsistent, or scattered across the web. UseWok...

AI-powered SEO keyword and competitor analysis
RankNow.Ai offers a suite of free SEO tools designed to help users identify high-ranking keywords and analyze competitor strategies. The platform focuses on Search Engine Optimization and Answer Engine Optimization (AEO) to improve search rankings through data-driven insights.

Find out what AI gets wrong about your company, then fix it
Faro Index measures whether the facts AI platforms state about your company are actually correct. It scans ChatGPT, Perplexity, Gemini, and Claude using real buyer-intent queries, extracts factual claims, and scores them against your website. The result is a Brand Accuracy Rate, GEO Score, AI...

Brand-first AI visibility analytics for marketing teams
Rankry is an AI visibility analytics platform that tracks how major LLMs, including ChatGPT, Claude, Gemini, Perplexity, and Grok, mention, recommend, and rank your brand across hundreds of real buyer-intent prompts. As AI-powered search becomes a primary discovery channel, brands need to...

Monitor how AI platforms cite your brand
BrandCited is an AI visibility platform for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). It tracks how often AI engines cite a brand in generated answers and recommends the content and structured data fixes most likely to lift that citation rate. BrandCited scans 7...

An automated SEO platform built by SEO experts.
Running SEO properly means juggling half a dozen tools and a long list of recurring tasks. You need to crawl your site for technical issues, audit every page, research keywords, track your rankings on Google and Bing, monitor whether AI platforms like ChatGPT and Gemini mention your brand, keep an...

SEO Tool That Saves Hours Every Week
Replace spreadsheets and manual SEO work with one powerful platform. Track rankings, audit websites, monitor backlinks, manage Google Business Profiles, publish GBP posts, track AI visibility, and generate professional client reports in one click.
White label SEO audit tool for agencies
AudEsto is a powerful white-label SEO audit tool designed for agencies, freelancers, and businesses that want to analyze websites, uncover SEO issues, and deliver professional audit reports under their own brand. Key features: 🔍 Comprehensive website SEO audits 📊 Clear, actionable SEO insights...

Find and fix the SEO issues holding your website back.
SeoLoupe is an easy-to-use SEO audit platform that helps you find and fix the issues holding your website back. Simply enter your website URL, and SeoLoupe scans your site for technical SEO, on-page SEO, performance, AI search visibility, backlinks, keywords, and other important factors that affect...

Improve your search rankings with advanced website analysis
**SEOWebChecker: Where AI Meets Search Engine Alchemy** **Stop choosing between AI content and SEO rankings.** We've cracked the code on making artificial intelligence and search engine optimization work together-not against each other. **The Problem Everyone Ignores:** Your AI-generated content...

AI visibility tracking and optimization for your brand

AI-native platform to audit sites and track rank
Keupera is your all-in-one AI-native SEO platform designed to help you improve your online presence. You can audit your site to identify issues, track your keyword rankings over time, and analyze competitors to stay ahead in your niche. This software helps you leverage AI technology to boost your...
Dominate Google Maps SEO with context-aware AI suite
LocalPatron is an all-in-one AI suite built for multi-location brands, independent stores, and local operators to dominate Google Maps without agency fees. Key Features & Benefits: Automated Google Business Profile Optimization: AI-driven updates, posts, and local content synchronization. Smart...

Get recommended by ChatGPT, Claude & Gemini
Orbator solves the core problem of AI-powered product discovery: your target customers are asking ChatGPT, Claude, Gemini, Perplexity, and Grok for recommendations, but your product may not be in those answers. Instead of traditional directory submissions that disappear into the void, Orbator shows...

Free AI visibility and SEO check for your website
Most SEO tools stop at the diagnosis. Seoprog closes the loop: audit, fix, verify. Audit - check a single page or crawl your whole site in seconds. You get two scores: one for Google, one for AI assistants. It catches what quietly costs you traffic - noindex tags, missing schema, blocked AI...

AI-powered SEO and GEO tool for actionable ranking
Rankora unifies keyword research, site audits, backlink tracking, and competitor analysis into one platform designed to provide clear ranking actions. The tool offers a suite of features that analyze site performance and track backlinks, helping users identify specific steps to improve their search...

See where Google’s AI mentions you — and your competitors
Google increasingly answers searches with an AI Overview instead of a list of links. GenOverview shows you exactly which of those answers cite your domain, which cite your competitors, and how that changes over time. You pick the domains and competitors you care about; we track the topics, surface...

All-in-one Japanese SEO keyword research tool
Saguru is an all-in-one Japanese SEO keyword research tool built specifically for the Japanese market. It aggregates autocomplete suggestions from Google, Bing, YouTube, Amazon and more (11 sources) in one screen, enriched with real search volume, CPC, competition, and a proprietary SEO difficulty...

SEO tools, rank tracking & AI visibility in one platform.
SERPtag is an all-in-one SEO platform that helps businesses improve their search visibility. Track rankings, monitor competitors, integrate with Google Search Console and Looker Studio, connect via API or MCP, and measure your AI visibility all from one platform.

Audit your brand visibility across AI models
PromptRank identifies how frequently and favorably your business is recommended by major AI models, including ChatGPT, Claude, Gemini, Grok, and DeepSeek. The tool provides a 0-100 visibility score, a competitor map, and detailed per-model breakdowns to help you understand your AI search presence...

Website audits that catch invisible text and contrast bugs
Most audit tools read your HTML. Your visitors don't - they see the rendered page. RenderAudit loads your site in a real headless browser, exactly like a first-time visitor's, then runs 12 checks: invisible text, low-contrast elements (real WCAG contrast math), broken internal links, missing meta...

The SEO check that talks like a person
Koval SEO Console - the SEO check that talks like a person. Most SEO tools are built for people who already do SEO. You get a score out of 100, a list of warnings written for specialists, and no idea which one is worth your Tuesday morning. Koval SEO Console is built for the other person: the owner...

Know if your business will work before you spend
Nirmaan - Know if your business will work, before you spend a dollar Most people don't fail in business because the idea was bad. They fail because they never really knew - not the real setup cost, not who else was already doing it, not whether the market actually wanted it. They found out the hard...
Agentic SEO Platform for Local Businesses and Agencies
Modfyr is a local SEO and AI search readiness platform that helps businesses understand how they appear in Google Search, Google Maps, and AI-powered search experiences, identify what’s limiting their visibility, and take practical steps to improve their local search performance. Built for local...

Free website audit for hidden site issues
GlitchGuard is a website intelligence platform that helps businesses uncover hidden issues that can reduce traffic, trust, leads, sales, and marketing performance. Enter a website URL and GlitchGuard runs more than 150 checks across technical SEO, page speed, mobile usability, tracking, security...

AI-powered SEO and search visibility platform
PetalRank is an SEO and GEO visibility platform designed to help growing teams monitor their search performance. The tool simplifies site audits and provides insights to improve rankings across traditional search engines and AI-driven search environments. Teams can use the platform to track search...

Optimize Shopify products for AI search engines
Prodync is an AI Commerce Visibility platform built for Shopify merchants. It helps ecommerce stores optimize their products for AI-powered search engines, AI shopping assistants, and next-generation discovery platforms. Unlike traditional SEO tools, Prodync focuses specifically on AI...

AI-powered SEO automation for organic growth teams
SEOART is an AI-powered SEO automation platform built for organic growth teams, agencies, publishers, SaaS companies, and e-commerce brands. It helps teams automate key SEO workflows such as keyword research, SERP analysis, technical SEO checks, content strategy, topical authority planning, traffic...

See what AI says about your product. Fix what's wrong
Bersyn scans how ChatGPT, Claude, Perplexity, and Gemini represent your product when buyers ask recommendation questions. Most products are either invisible or described using their competitors features. Bersyn diagnoses why each model gets it wrong and tells you exactly what content to publish to...

Automate your marketing with an AI agent for SEO content
This AI marketing agent allows you to stop doing SEO manually so you can focus on running your business. It scans your website to understand your needs, writes targeted content, publishes it across platforms, and monitors your search engine rankings automatically. You can maintain a consistent...

Competitive Intelligence for AI Search and Visibility.
Astiva AI is the Competitive Intelligence platform for AI Search and Visibility that helps brands understand how they perform against competitors inside AI-generated answers from 10 AI platforms: ChatGPT, Claude, Google Gemini, Google AI Overviews, Google AI Mode, Perplexity, Grok, Meta AI...

Improve your product visibility in AI answer engines
What Is AudFlo? AudFlo is an AI Visibility Audit Platform for founders. You paste your website URL and AudFlo shows you why ChatGPT, Claude, Gemini, and Perplexity recommend your competitors instead of you, then generates the exact fixes you can ship the same day. A free scan runs 32 Checks across...

Track your brand visibility in AI answers
Rankpad is an AI visibility tracking platform for founders, marketers, agencies, SaaS companies, consultants, and growth teams that want to understand how their brand appears in AI-generated answers. As buyers increasingly use tools like ChatGPT and other AI search engines to discover products...

| Product | Pricing | Platforms | Top use case |
|---|---|---|---|
| Rocketito | Freemium from $1 | Web | Analytics & Reporting |
| TrustGrowth | Freemium from $9 | Web | SEO Audit |
| TofuBofu | Freemium from $99 | Web, API, MCP | AI Marketing |
| DataEase AI | Not listed | Web | SEO Optimization |
| CrunchJunkie | Subscription | Web | Brand Monitoring |
| UseWok | One-Time Payment from $59 | Web | AI Marketing |
| RankNow.ai | Freemium from $19.99 | Web | Keyword Research |
| Faro Index | Freemium from $49 | Web | Brand Monitoring |
| Rankry | Subscription from $99 | Web | SEO Optimization |
| BrandCited | Freemium | Web | AI Analytics |
| SiteRooster | Subscription from $29 | Web | Audience Growth |
| Kleverish SEO Tool | Paid from $5 | Not listed | Backlink Building |
| AudEsto | Free | Web | SEO Audit |
| SeoLoupe | Subscription from $12 | Web | Not listed |
| SeoWebChecker | Freemium from $20 | Web, API, CLI | Competitor Analysis |
| Comly | Subscription from $99 | Web, Desktop, Mobile | AI Marketing |
| Keupera | Subscription from $50 | Web | Analytics & Reporting |
| LocalPatron | Subscription from $20 | Web, Mobile, Desktop | SEO Audit |
| Orbator | Freemium from $39 | Web, MCP, API | AI Marketing |
| Seoprog | Subscription from $19 | Web | SEO Audit |
| Rankora | Subscription from $29 | Web | SEO Audit |
| GenOverview – AI Overview tracking | Free | Web | Competitor Analysis |
| Saguru | Freemium from $2 | Web | Competitor Analysis |
| SERPtag | Subscription | Web | Keyword Research |
| PromptRank | Freemium | Web | Brand Monitoring |
| RenderAudit | Freemium from $19 | Web | SEO Audit |
| Koval SEO Console | Free | Web | SEO Optimization |
| Nirmaan | Freemium from $8 | Web | Idea Validation |
| Modfyr | Freemium from $22 | Web, Desktop, Mobile | SEO Audit |
| GlitchGuard | Free | Web | Website Performance |
| PetalRank | Freemium from $296 | Web | SEO Optimization |
| Prodync | Freemium | Web, Mobile, API, Desktop | Analytics & Reporting |
| SEOART | Subscription | Web | Keyword Research |
| Bersyn | Freemium from $49 | Web | Analytics & Reporting |
| Mygom SEO | Subscription from $49 | Web | AI Agents |
| Astiva AI | Freemium from $29 | Web, Mobile, API, Desktop | AI Marketing |
| AudFlo | Freemium from $19 | Web, Mobile, Desktop | Competitor Analysis |
| Rankpad | Subscription from $29 | Web | Brand Monitoring |
Free and freemium Semrush alternatives
22 of the 38 Semrush alternatives listed here have a free or freemium plan: Rocketito, TrustGrowth, TofuBofu, RankNow.ai, Faro Index, BrandCited, AudEsto, SeoWebChecker, Orbator, GenOverview – AI Overview tracking, Saguru, PromptRank, RenderAudit, Koval SEO Console, Nirmaan, Modfyr, GlitchGuard, PetalRank, Prodync, Bersyn, Astiva AI and AudFlo.
Semrush alternatives for Marketers
17 of these are built for Marketers: Rocketito, TofuBofu, DataEase AI, CrunchJunkie, Faro Index, Rankry, SeoWebChecker, Comly, Keupera, Rankora, GenOverview – AI Overview tracking, Koval SEO Console, Modfyr, PetalRank, Bersyn, Mygom SEO and Rankpad.
Semrush alternatives for Competitor Analysis
16 of these list Competitor Analysis as a use case: RankNow.ai, Faro Index, Rankry, BrandCited, SeoWebChecker, Keupera, Rankora, GenOverview – AI Overview tracking, Saguru, SERPtag, PromptRank, SEOART, Bersyn, Astiva AI, AudFlo and Rankpad.
Semrush alternatives with a desktop app
6 of these list a desktop app: Comly, LocalPatron, Modfyr, Prodync, Astiva AI and AudFlo.