Foundlyst: SEO, GEO & ASO Playbook

# Foundlyst: SEO, GEO, and ASO Playbook A good product that nobody finds does not sell. Most builders spend months on features and design, then treat findability as an afterthought, exactly when it becomes expensive to fix. Foundlyst is a practical, no-fluff playbook covering the three channels that decide whether a project gets discovered today: classic search engines (SEO), AI assistants like ChatGPT and Perplexity (GEO), and app stores (ASO). ## What's inside Nine parts, ordered the way these tasks actually come up during a real launch: 1. Before you build: brand, domain, positioning, and information architecture 2. Technical foundations: crawlability, rendering strategy (SSR/SSG), IndexNow 3. On-page SEO: content structure, search intent, character limits 4. Structured data: ready-to-use JSON-LD templates 5. Writing for AI systems and RAG-based answer engines 6. App Store Optimization: keywords, custom product pages, custom store listings 7. Off-page SEO, backlinks, and trust signals (E-E-A-T) 8. Launch and measurement: real Search Console data from actual projects 9. Realistic expectations: what this work can and cannot guarantee Every part ends with a checklist you can work through before moving on. ## Two bonus PDFs included - All nine checklists collected in one document, for a fast pre-launch pass - Eight copy-paste AI prompts to delegate parts of the SEO, GEO, and ASO work directly to an assistant ## Why it's different No vague theory, no "just write good content" advice. Every recommendation is backed by primary sources, including Google Search Central, Apple Developer, and Google Play Console documentation, and tested on real, live projects. Screenshots throughout come from actual campaigns, with identifying details redacted rather than mocked up. Version 1.2 adds a rendering strategy recommendation, a dedicated section on writing for RAG systems, cookie-less analytics options, and an updated take on FAQPage structured data now that its rich result is limited to authoritative government and health sites. ## Results Applied across several independent projects, these methods led to measurable visibility gains within a few months, documented with real Search Console screenshots in Part 8. Nothing here guarantees rankings, traffic, or sales. What is documented is that the work pays off. ## Who it's for Indie hackers, solo founders, and small teams launching a website, web app, or native app who want one sequential plan instead of scattered blog advice pulled from a dozen tabs. ## Get it The full playbook, both bonus PDFs, and a reference section with character limits and a glossary are available now at foundlyst.de. Buyers get future updates for free.