Listing Description Checker by Metes

Listing Description Checker is a free craft analyzer for real estate MLS descriptions. Paste your listing, get instant feedback across seven criteria: opening hook, specific vs. generic language, AI tells (the ChatGPT giveaways), sensory and lifestyle writing, neighborhood context, length and structure, and closing. It catches what agents miss under deadline — the AI-generated phrasing patterns ("more than just," "in today's market," em-dash pairs), the real estate clichés that buyers have stopped reading ("stunning," "meticulously maintained," "must-see"), the weak openings, and the descriptions that run over MLS character limits. Three scans per session are free with no signup. After that, an email unlocks unlimited use. No card on file, no subscription, no sales follow-up. Built solo as part of Metes — an AI marketing kit for real estate agents. The full $35 listing kit covers MLS description, social posts, email campaigns, photo curation, and a Fair Housing audit. This tool is the craft-feedback piece, free-standing.