You can't predict which marketing idea will break through: the payoffs are too asymmetric. So stop optimizing the single perfect attempt and start widening your surface area of luck: capture widely, organize loosely, and apply taste at the moment of use. A look at why the best marketers keep everyt
Most reminders are easy to ignore. Nudga takes a different approach: reminders that wait for acknowledgment, keep nudging if ignored, and escalate to backup contacts when time runs out. Here's why traditional reminders fall short and how accountability-driven notifications change the game.
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